The Cost of Berry’s Heisman Campaign

Let’s get this out of the way from the beginning, Eric Berry had no chance of winning the Heisman trophy. Defensive backs on mediocre teams don’t win many individual awards.

That said the Heisman campaign for Berry has been pretty freaking clever. The best part? They did it on the cheap. Our guy Chip Kain has a breakdown of the cost of the campaign at My Coach is Better.